Given the relative complexity of financial services, compared to consumer goods, banking organizations look to communicate at branch level, on line and via mobile devices in ways that make banking fast, convenient, accurate and where required detailed. The challenge to banks is ensuring that communications in these channels is consistent to keep abreast of consumers who operate seamlessly, regardless of channel.
In the banking sector, the solution can be used for many different purposes such as:
- Ensuring all points of consumer contact are consistent, whether that be in store, online or via other services
- Printing leaflets, guides and other promotional material
- Running text messaging services such as alerts to customers if their balance is getting low