Geolocation: the next generation of customer engagement

Geolocation solutions could soon reshape the traditional consumer/retailer relationship and become the next key differentiator in retail.

The explosion in popularity of mobile devices and a continually constrained economy have pushed retailers to re-examine their processes of customer engagement, better aligning them to suit the growing demand of omni-channel.

If not…

How to get the message across

Derek Buchanan, CEO of ECS Global Inc, urges companies to recognize the importance of joined-up communications.

“Miscommunication is endless,” said JP Rattie. No, I’d never heard of him either, but he has described, in three words, what happens when words and messages are miscommunicated.

Far from being a simple moment in…

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