Demand Shaping Cuts Costs for Omni-Channel Retailers

ANALYST: James Cooke, Nucleus Research

The Bottom Line 

As retailers seek to master Omni-channel commerce, they need to engage in demand shaping, the practice of spurring consumers to buy products to move inventory. Omni-channel retailers can use this supply chain strategy to avoid discounting stock and to preserve margins. Nucleus has…


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If not…


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“Miscommunication is endless,” said JP Rattie. No, I’d never heard of him either, but he has described, in three words, what happens when words and messages are miscommunicated.

Far from being a simple moment in…


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